Nilpeter is a family-run business, and, as chief operating officer, Peter Eriksen, along with father Lars, is heavily involved in charting the company’s future direction.

According to Peter, digital printing has to be combined with smart, value-adding technologies. Otherwise, it will offer little unique value to the brand owner or label printer.

See more at:

www.labelsandlabeling.com/opinion/latest/digital-differentiation